
Key Performance Indicator (KPI) for Import & Export Companies
To name a few:
Trade Volume & Value KPIs
- Total Import/Export Value: Total dollar value of goods imported or exported in a given period.
- Volume of Goods (Weight, Containers, Units): Tracks the quantity of goods moved, helpful for transportation and logistics management.
- Trade Growth: Percentage change in import/export value or volume over time. Indicates whether your business is expanding or contracting.
- Market Share: The percentage of total imports/exports within a specific market or for a particular product that your company handles.
Efficiency KPIs
- Lead Time: Total time from when an order is placed to the final delivery to the customer (import) or buyer (export). Shorter lead times improve responsiveness.
- Customs Clearance Time: The time it takes for shipments to pass through customs processes. Delays disrupt your supply chain.
- Shipment Accuracy: Percentage of shipments that arrive at the correct destination with the correct contents and without damage. Impacts customer satisfaction and costs.
- Dwell Time: The duration goods spend in a port or terminal awaiting pick-up or loading. Minimize dwell time to avoid extra charges.
Financial KPIs
- Gross Profit Margin: Percentage of revenue remaining after direct costs of goods and freight are accounted for.
- Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
- Cost per Shipment: Average cost to import or export a single shipment, including freight, duties, and other associated costs.
- Days Sales Outstanding (DSO): Average time it takes to collect payment from customers. Lower DSO is better for cash flow.
Customer-Focused KPIs
- Customer Satisfaction Surveys (CSAT): Measure satisfaction with your services, pricing, communication, on-time delivery, etc.
- Repeat Business: Percentage of customers who use your import/export services multiple times. Builds a loyal customer base.
Risk Management KPIs
- Incoterms Compliance: Track instances of non-compliance with agreed-upon Incoterms (International Commercial Terms) which define responsibilities for risks and costs.
- Foreign Exchange (FX) Fluctuations: If you trade in multiple currencies, track the impact of FX rate changes on your margins.
- Country-Specific Risks: If you specialize in specific countries, monitor political or economic events that could disrupt your supply chain.
Additional Considerations
- Product-Specific KPIs: Analyze volume, profitability, and lead times for your key product categories or top-traded goods.
- Supplier/Buyer KPIs: Track on-time performance and reliability of your key suppliers or overseas buyers.