Sales and Revenue KPIs

• Total Sales (Revenue): Total sales generated in a specific period (daily, weekly, etc.). This is your top-line sales metric.
• Sales Growth: Increase or decrease in sales compared to previous periods. Tracks overall business performance.
• Average Transaction Value (ATV): Average amount spent per customer transaction. Increasing ATV drives more revenue.
• Sales per Square Foot: Revenue generated per square foot of retail space. Helps assess sales floor efficiency.
• Sales by Product Category: Track sales for different categories (produce, groceries, household, etc.). Helps optimize inventory and promotions.

Customer-Focused KPIs

• Foot Traffic: Number of customers entering the store. Shows the potential customer reach.
• Conversion Rate: Percentage of visitors who make a purchase. Higher conversion means better sales techniques and product selection.
• Customer Satisfaction Surveys (CSAT): Measure satisfaction with store layout, product variety, prices, staff service, checkout experience, etc.
• Net Promoter Score (NPS): Tracks the likelihood of a customer recommending your store. Indicates customer loyalty.
• Repeat Customers: Percentage of customers who return for subsequent purchases. Builds a loyal customer base and repeat sales.

Inventory KPIs

• Inventory Turnover Ratio: How frequently inventory is sold and replenished. High turnover often indicates healthy demand and efficient management.
• Sell-Through Rate: Percentage of inventory sold within a specific period. Helps identify slow-moving vs. fast-moving items.
• Shrinkage: Loss of inventory due to theft, damage, or errors. A low shrinkage rate is desirable.
• Days Inventory Outstanding (DIO): Average number of days inventory is held before being sold. Shorter DIO indicates better cash flow.
• Stockouts: When a customer wants to buy an item but it’s out of stock. This leads to lost sales and frustration.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after the direct cost of goods sold (COGS) is accounted for.
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Operating Expenses as a Percentage of Sales: Helps control costs and maximize profitability.

Operational KPIs

• Basket Size: Average number of items purchased per customer transaction.
• Checkout Wait Time: Average time customers spend waiting in line. Minimizing wait times improves the customer experience.
• Staff Productivity: Track sales per employee or labor hours per transaction to help optimize staffing levels and scheduling.

Additional Considerations

• Promotional Effectiveness: Analyze sales lift from promotions and discounts. Helps optimize your marketing efforts.
• Seasonality: Track how sales fluctuate throughout the year due to holidays, events, or seasonal goods. Plan accordingly!

Business model with KPI’s (residential, commercial, type of pests targeted) can affect priorities, select the KPIs most relevant to you.

Service Delivery KPIs

• Customer Retention Rate: Percentage of customers who renew their pest control contracts annually. High retention means satisfied customers.
• Response Time: Average time it takes to respond to a customer’s request for service, especially for urgent issues. Faster response improves customer satisfaction.
• Treatment Effectiveness: Measure the success rate of your treatments in eliminating or reducing pest infestations.
• CallBack Rate: Percentage of jobs requiring a follow-up visit due to unresolved pest issues. Lower callback rate indicates better initial treatment effectiveness.
• Technician Efficiency: Track the number of service calls a technician can complete in a given workday. Higher efficiency boosts revenue potential.

Customer-Focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with service quality, technician professionalism, pricing, communication, etc.
• Net Promoter Score (NPS): Tracks the likelihood of a customer recommending your pest control services. High NPS reflects loyal customers.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, or industry-specific sites. Understand how customers perceive your business.
• Referral Rate: Percentage of customers who came via referrals from existing customers. Strong referrals are a sign of good service.

Sales & Revenue KPIs

• Revenue Growth: Are your sales expanding or contracting over time? Track the health of your business.
• Average Contract Value: Average revenue for a pest control service contract. Helps understand service pricing.
• Customer Acquisition Cost (CAC): Cost of acquiring a new customer. Helps manage marketing spend and profitability.
• Sales Conversion Rate: Percentage of leads or quotes that turn into paying customers. Tracks sales process effectiveness.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after direct costs of service (technician labor, chemicals, etc.) are accounted for.
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Renewal Rate: Percentage of annual service contracts that customers renew, providing a stable revenue source.

Operational KPIs

• Chemical Usage & Costs: Track the type and volume of chemicals used and their associated costs. Manage these for profitability.
• Fleet Management: If you operate vehicles, track fuel efficiency, maintenance costs, and vehicle utilization to optimize expenses.