KPIs for Real Estate Agents & Brokers

• Sales Volume: Total dollar value of properties sold in a given period. A key metric of success.
• Number of Transactions Closed: Number of properties bought or sold with your representation.
• Average Commission per Transaction: The average commission earned per closing. Helps calculate revenue.
• Lead Conversion Rate: Percentage of leads (potential buyers/sellers) that convert into clients. Tracks sales process effectiveness.
• Days on Market (DOM): Average time it takes for your listings to sell. Shorter DOM is better for sellers and for your efficiency.
• Client Satisfaction (CSAT): Survey clients after transactions to measure satisfaction with your service.
• Net Promoter Score (NPS): Measures the likelihood of clients recommending your services. Strong referrals are key.

KPIs for Real Estate Investors

• Return on Investment (ROI): Profit gained on an investment as a percentage of its cost. The core metric for investment success.
• Cap Rate (Capitalization Rate): Net operating income of a property divided by its current market value. Helps assess potential profitability.
• Cash-on-Cash Return: Annual pre-tax cash flow of a property divided by the total cash invested. Shows immediate returns.
• Occupancy Rate: Percentage of rental units occupied at any given time. High occupancy is crucial for revenue.
• Net Operating Income (NOI): Revenue from a property minus operating expenses. A key measure of profitability for rentals.

KPIs for Property Managers

• Occupancy Rate: Percentage of properties or units currently rented. High occupancy maximizes revenue.
• Tenant Retention Rate: Percentage of tenants who renew their leases. Minimizes vacancies and turnover costs.
• Rent Collection Rate: Percentage of rent payments collected successfully. Key for timely cash flow.
• Maintenance Costs: Track spending on repairs and upkeep, as this impacts profitability.
• Tenant Satisfaction Surveys: Measure tenant satisfaction with service, responsiveness, and the rental property itself.

Additional Considerations

• Market-Specific KPIs: Track average sales prices, DOM trends, and inventory levels in your local market. Helps you adapt your strategies.
• Marketing KPIs: Measure the effectiveness of various channels (website traffic, social media engagement, lead generation) in attracting clients or tenants.

Sales KPIs

• Sales Revenue: Total revenue generated during a specific period. The most fundamental sales metric.
• Sales Growth: Increase in sales revenue over time, showing if you’re growing or shrinking.
• Average Transaction Value (ATV): Average amount spent per customer transaction. Increasing ATV drives larger sales.
• Units per Transaction (UPT): Average number of items purchased per transaction. Increasing UPT drives more revenue.
• Sales per Square Foot (for physical stores): Revenue generated per square foot of retail space. Helps assess store efficiency.

Customer-Focused KPIs

• Foot Traffic (for physical stores): Number of customers entering the store. Indicates your potential customer reach.
• Conversion Rate: Percentage of visitors (in-store or online) who actually make a purchase. Higher conversion makes your sales process more efficient.
• Customer Retention Rate: Percentage of customers who return for repeat purchases. Builds loyalty and repeat business.
• Net Promoter Score (NPS): Measures the likelihood of a customer recommending your store.
• Online Reviews: Monitor reviews on Google, Yelp, or industry-specific sites. Customer sentiment is invaluable.

Inventory KPIs

• Inventory Turnover Ratio: How frequently your inventory is sold and replenished. High turnover often indicates healthy demand and efficient stock management
• Sell-Through Rate: Percentage of inventory sold within a specific period. Helps identify slow-moving stock.
• Days Inventory Outstanding (DIO): Average number of days inventory is held before being sold. Shorter DIO indicates better cash flow.
• Stockouts: When a customer wants to buy an item, but it’s out of stock. Lost sales and possible customer frustration.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after accounting for the cost of goods sold (COGS).
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Shrinkage: Loss of inventory due to theft, damage, or errors. A low shrinkage rate protects your profits.

Operations & Marketing KPIs

• Website Traffic (for online stores): Number of visitors to your online store. Indicates the reach of your online presence.
• Email Open/Click-Through Rate: Track the success of email campaigns to drive sales and engage past customers.
• Visual Merchandising & Display Effectiveness: For brick-and-mortar stores, track if changes to displays boost sales of featured items.

Additional Considerations

• Category-Specific KPIs: Analyze sales, inventory, and profitability by category (tops, denim, accessories, etc.).
• Seasonality KPIs: Track sales fluctuations due to seasonality, weather, and holidays. Crucial for inventory and staffing planning.

Sales and Revenue KPIs

• Total Revenue: Total income generated within a specific period (daily, weekly, etc.).
• Cars Washed: Total number of vehicles washed in a defined period. Tracks overall volume.
• Average Revenue per Car: Average revenue generated per vehicle washed. A higher average is ideal.
• Sales Mix: Percentage of revenue from different wash packages (basic wash, premium, add-on services).
• Membership/Subscription Sales: If you have a subscription model, track the number of memberships and recurring revenue.

Customer-Focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with wash quality, speed, value, and staff interaction.
• Net Promoter Score (NPS): Tracks the likelihood of a customer recommending your car wash.
• Repeat Customers: Percentage of customers who return for subsequent washes. Building loyalty is crucial.
• Online Reviews: Monitor customer feedback on platforms like Google and Yelp. Address any common complaints.

Operational KPIs

• Wash Time Per Car: Average time spent washing each vehicle. Lower times mean improved efficiency.
• Cars Washed Per Hour: Measures throughput. Higher volume improves potential revenue.
• Peak Hour Utilization: Percentage of your wash bays (or self-serve stations) in use during peak hours. Helps in capacity and demand management.
• Cost per Car Wash: Average cost of water, chemicals, electricity, and labor per vehicle washed.
• Equipment Uptime: Percentage of uptime for your wash equipment. Maximizes your ability to service customers.

Profitability KPIs

• Gross Profit Margin: Percentage of revenue remaining after accounting for the direct costs of washes (chemicals, water, etc.).
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. This is the overarching measure of profitability.

Additional Considerations

• Add-on Service Take Rate: Percentage of customers opting for additional services (waxing, interior cleaning, etc.).
• Weather Impact: Track how sales fluctuate based on weather conditions as this is a key external driver.
• Marketing ROI: Track the return on investment from different marketing initiatives. Helps make informed spending decisions.

Sales KPIs

• Sales Revenue: Total revenue generated during a specific period (daily, monthly, yearly). The top-line metric.
• Sales Growth: Percentage change in sales revenue over time. Are your sales expanding or contracting?
• Sales per Square Foot: Revenue per square foot of retail space. Helps assess sales floor efficiency.
• Average Transaction Value (ATV): Average amount spent by each customer. Increasing ATV boosts revenue.
• Units per Transaction (UPT): Average number of items purchased in a single transaction. Similar to ATV, works to boost basket size.

Customer-Focused KPIs

• Foot Traffic (for physical stores): Number of customers entering the store. Shows the potential customer base.
• Conversion Rate: Percentage of visitors (online or in-store) who make a purchase. Higher conversion means better sales techniques.
• Customer Retention Rate: Percentage of customers who return for repeat purchases. Builds loyalty and repeat business.
• Net Promoter Score (NPS): Measures customer satisfaction and likelihood of recommending your store.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, or industry-specific sites. Gauge and address customer sentiment.

Inventory KPIs

• Inventory Turnover Ratio: How frequently inventory is sold and replenished over a period. High turnover ratio indicates efficient stock management.
• Sell-Through Rate: Percentage of inventory sold within a given period. Helps spot slow-moving items.
• Days Inventory Outstanding (DIO): Average number of days inventory is held before being sold. Shorter DIO means better cash flow.
• Stockouts: Instances when a customer tries to buy a product, but it’s out of stock. Lost sales and customer frustration.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after accounting for the cost of goods sold (COGS).
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Shrinkage: Loss of inventory due to theft, damage, or errors. A low rate is key to maximize profits.

Operations & Marketing KPIs

• Website Traffic (for online stores): Number of visitors to your online store. Indicates the reach of online marketing.
• Email Open/Click-Through Rate: Track the success of email campaigns for both online and in-store promotions.
• Event Attendance & Sales: If you host author events or readings, track attendance and any resulting sales boosts.

Additional Considerations

• Genre-Specific KPIs: Analyze sales trends and inventory performance by category (fiction, non-fiction, children’s books, etc.).
• Community Engagement: Track participation in book clubs, author events, or other community-focused initiatives.

Sales and Growth KPIs

• Bookings (Volume & Value): Total number of bookings and their combined value in a given period. This is the overarching measure of sales.
• Website Traffic: Number of unique visitors to your website within a certain timeframe. Indicates your digital reach.
• Lead Conversion Rate: Percentage of website visitors or inquiries that become paying customers. A strong conversion rate points to an effective sales process.
• Sales Growth: Increase in bookings and revenue compared to previous periods.
• Customer Acquisition Cost (CAC): Cost of acquiring a new customer through marketing and sales efforts. Helps manage and optimize your marketing budget.

Customer Experience KPIs

• Net Promoter Score (NPS): Measures the likelihood of customers recommending your travel services.
• Customer Satisfaction Surveys (CSAT): Gather feedback on various aspects of their experience, including booking, planning, and the trip itself.
• Online Reviews: Monitor reviews on Google, TripAdvisor, and travel industry sites. Understand customer sentiment and address any recurring issues.
• Repeat Business: Percentage of clients who book with you again. High repeat rates are a sign of customer loyalty.

Profitability KPIs

• Average Profit Margin: Percentage of profit generated per booking or package sold. A crucial measure of financial performance.
• Cost of Goods Sold (COGS): Direct costs associated with delivering travel experiences (accommodations, transportation, etc.). Managing COGS is key to profitability.
• Operational Costs: Overhead expenses like rent, marketing, and salaries. Track these and benchmark against industry norms.
• Revenue per Available Seat Hour (RevPASH): Revenue generated per seat/bed per hour, helpful for airlines and hotels to understand pricing effectiveness.

Operational KPIs

• Booking Accuracy: Percentage of bookings made without errors or needing changes. Helps minimize customer frustration and operational costs.
• Partner/Supplier Relationships: If you rely on tour operators, hotels, etc., track metrics like on-time performance, communication effectiveness, and customer satisfaction with these partners.
• Lead Time: Average time between customers booking and their travel date. Helps you forecast future workloads and manage staffing needs.
• Call Center Metrics (if applicable): Measure call wait times, abandonment rate, and problem resolution effectiveness.

Marketing KPIs

• Website Conversion Rate: Percentage of website visitors who convert into bookings.
• Return on Investment (ROI) on marketing campaigns: Track how each marketing channel and initiative performs in terms of revenue generation.

Additional Considerations

• Destination-Specific KPIs: Analyze sales, profitability, and traveler sentiment for specific destinations and experiences you offer.
• Seasonality KPIs: Track performance fluctuations between peak and off-seasons to adapt strategies and staffing accordingly.

Sales & Revenue KPIs

• Sales Revenue: Total revenue generated in a given period (daily, weekly, monthly). The top-line metric.
• Sales Growth: Increase in revenue over time. Are you expanding or contracting sales?
• Average Check Size: Average amount spent per customer or per table. Increasing this boosts revenue.
• Revenue per Seat (RevPASH): Revenue generated per available seat per hour. Especially useful for full-service restaurants.
• Number of Covers: The number of customers served during a defined period (lunch, dinner, etc.).

Customer Experience KPIs

• Customer Satisfaction Surveys (CSAT): Track satisfaction with food quality, service, ambiance, overall experience, etc.
• Net Promoter Score (NPS): Measures the likelihood of a customer recommending your restaurant.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, and industry-specific sites. Actively address and learn from feedback.
• Repeat Visits: Percentage of customers who become regulars. Builds loyalty and repeat business.

Food & Cost Control KPIs

• Food Cost Percentage: The cost of food ingredients as a percentage of total food sales. Critical for managing profitability.
• Labor Cost Percentage: Percentage of revenue spent on labor costs. Helps manage the single largest expense for most restaurants.
• Prime Cost: The combined cost of your food and labor. Controlling this prime cost is essential for profitability.
• Inventory Turnover: How frequently inventory is sold and replenished. Helps optimize inventory levels and reduce waste.
• Menu Item Profitability: Analyze profitability by dish to make informed decisions about menu pricing and promotions.

Operational KPIs

• Table Turnover Rate: How often a table is served new customers during a set period. Higher turnover increases potential revenue.
• Food Waste: Track the amount of food wasted due to spoilage, preparation errors, etc. Minimize for optimal cost control.
• Order Accuracy Rate: Percentage of orders filled correctly the first time, minimizing food waste and customer dissatisfaction.
• Speed of Service: Average time from when an order is placed to when it’s served or delivered.

Catering-Specific KPIs

• Average Event Size: Average revenue or number of guests per catering event.
• Bookings: The number of catering events booked in advance for a given period.
• Customer Acquisition Cost (CAC): Cost of acquiring a new catering customer. Track this in relation to average event size to measure sales effectiveness.

Child Well-being KPIs

• Developmental Milestones: Track children’s progress against expected developmental milestones for their age group. This helps assess the effectiveness of your programming.
• Behavioral Observations: Monitor positive behavioral interactions and address any disruptive tendencies to promote a positive learning environment.
• Incident Reports: Track accidents, injuries, and illnesses to identify any patterns and take preventative measures. Child safety is paramount.
• Nutrition: Monitor food intake and participation in healthy meal options if you provide meals and snacks.

Parent Satisfaction KPIs

• Parent Satisfaction Surveys: Gauge satisfaction with the daycare’s environment, staff, programs, and communication.
• Net Promoter Score (NPS): Measures the likelihood of a parent recommending your daycare center to others.
• Parent-Teacher Communication: Track frequency and satisfaction with parent-teacher communication regarding their child’s progress.
• Parent Retention Rate: Percentage of families who continue enrollment year-over-year. High retention reflects satisfaction.

Operational KPIs

• Enrollment: Total number of children currently enrolled.
• Average Daily Attendance (ADA): The average number of children attending on a given day.
• Capacity Utilization: Percentage of available spots filled, helping you track enrollment versus your center’s capacity.
• Waitlist Size: Indicates unmet demand and potential to expand.
• Staff-to-Child Ratio: Ensure you meet or exceed regulatory requirements and provide quality care.
• Staff Turnover: High turnover can disrupt care and increase costs.

Financial KPIs

• Revenue per Child: Average revenue per child over a specific period.
• Cost per Child: Average cost to care for each child, including staff, supplies, and overhead.
• Profit Margin: Percentage of revenue remaining after all expenses are accounted for, demonstrating financial health.
• Days Sales Outstanding (DSO): Average time it takes to collect payment from parents. Lower DSO is better for cash flow.

Additional Considerations

• Employee Satisfaction: Track staff morale and engagement, as this directly impacts the quality of care.
• Accreditation and Licensing: Ensure compliance with all regulations and maintain any voluntary accreditations.
• Community Involvement: Track participation in community events or partnerships with other organizations.

Sales and Origination KPIs

• Application Volume: The number of mortgage applications received over a specific period. Tracks demand and workload.
• Conversion Rate: Percentage of mortgage applications that result in funded loans. Shows the effectiveness of the sales process and underwriting.
• Pull-Through Rate: Percentage of pre-approved applicants who end up closing on a mortgage loan. A high rate indicates effective sales efforts.
• Average Cycle Time: Average time from application to loan closing. Shorter cycle times improve borrower experience and your ability to handle more volume.
• Loan Officer Productivity: Track the number of loans funded, revenue generated, etc., per loan officer.

Profitability KPIs

• Average Loan Size: Average dollar amount of mortgages originated. Larger loan sizes often mean higher revenue.
• Cost per Loan Originated: Average costs involved in processing, underwriting, and closing a mortgage loan. Helps manage expenses.
• Profit per Loan: Revenue earned per loan minus the costs of origination and funding. This is a key measure of individual loan profitability.
• Gain on Sale Margin: Profit gained when selling originated loans on the secondary market.

Customer Experience KPIs

• Net Promoter Score (NPS): Measures the likelihood of borrowers recommending your mortgage services. High NPS reflects strong client relationships.
• Customer Satisfaction Surveys (CSAT): Track satisfaction with the application process, communication, interest rates, etc. Helps identify improvement areas.
• Borrower Reviews: Monitor borrower feedback on online platforms to understand customer sentiment.

Underwriting and Risk KPIs

• Loan Approval Rate: Percentage of submitted applications that get approved. This reflects lending guidelines and risk tolerance.
• Loan-to-Value (LTV) Ratio: Average LTV of funded loans. Lower ratios generally suggest less risky lending.
• Debt-to-Income (DTI) Ratio: Average DTI of borrowers. Helps assess affordability and risk.
• Default Rate: Percentage of loans that go into default. Lower rates indicate better underwriting quality.

Operational KPIs

• Application Turnaround Time: Time from application submission to a loan decision (approval or denial). Faster decisions enhance the customer experience.
• Underwriting Errors: Track the frequency and severity of mistakes in the underwriting process. High error rates can lead to losses.
• Number of Conditions per Loan: The average number of conditions borrowers have to meet before closing. More conditions can slow down the process.

Additional Considerations:

• Compliance KPIs: Track adherence to regulatory guidelines for mortgage lending and fair lending practices.
• Market Share: Measure your bank’s percentage of mortgage loans in a specific market or region.

Transportation KPIs

• On-Time Delivery: Percentage of shipments delivered by the promised date. This metric reflects reliability and efficiency.
• First Attempt Delivery Rate: Percentage of deliveries successfully completed on the first try. Minimizes disruptions and redelivery costs.
• Delivery Time: The average time it takes to deliver a shipment from pick-up to destination. Lower delivery times enhance customer satisfaction.
• Freight Costs per Unit: The average cost of shipping per unit of product (weight, volume, etc.). Track cost efficiency.
• Fuel Efficiency: Track fuel consumption per unit transported (gallon per mile, etc.). Important for managing fuel costs and environmental impact.
• Pick-up on Time: Percentage of shipments picked up within the scheduled timeframe. Ensures smooth operations and avoids delays.
• Carrier Performance: Track on-time delivery, damage rates, and communication effectiveness of your carriers.

Logistics KPIs

• Inventory Turnover: How often inventory is sold and replenished over a period. Indicates efficient inventory management.
• Warehouse Utilization Rate: Percentage of available warehouse space being used for storage. Optimize space utilization.
• Order Fulfillment Accuracy: Percentage of orders shipped with no errors or missing items. High accuracy reduces costs and improves customer satisfaction.
• Order Processing Time: The average time it takes to process an order from receipt to shipment. Shorter processing times improve efficiency.
• Transportation Mode Selection: Track the distribution of shipments across different transportation modes (truck, air, rail) based on cost, speed, and efficiency.

Financial KPIs

• Transportation Cost per Revenue: Percentage of revenue spent on transportation costs. Measure transportation efficiency relative to revenue.
• Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall financial health.
• Claims Ratio: Total cost of freight claims divided by total freight revenue. Lower ratios indicate fewer damaged or lost shipments.

Additional Considerations

• Track KPIs by Shipment Lane: Analyze on-time delivery, costs, and other metrics for specific shipping routes to identify areas for improvement.
• Safety Performance: Track accidents, injuries, and near misses to promote a safe working environment.
• Customer Satisfaction: Conduct surveys or track customer feedback to understand their experience with your shipping and transportation services.

By tracking these KPIs, Shipping & Transportation businesses can gain valuable insights into their operations, identify areas for improvement, and make data-driven decisions to optimize efficiency, reduce costs, and enhance customer satisfaction.

Project & Sales KPIs

• Lead Conversion Rate: Percentage of leads that convert into actual paying projects. Tracks the effectiveness of your sales process.
• Sales Growth: Increase in revenue over time. Are your sales expanding?
• Average Project Value: Average revenue per completed project. Helps understand the scope of work you typically undertake.
• Number of Estimates vs. Jobs Booked: Analyze your success in turning estimates into closed deals.
• Referral Rate: Percentage of business coming from referrals by prior clients. A strong referral rate indicates positive experiences.

Customer Satisfaction KPIs

• Net Promoter Score (NPS): Measures the likelihood of clients recommending your services. High NPS indicates loyalty.
• Customer Satisfaction Surveys (CSAT): Track satisfaction with specific aspects like workmanship, communication, project completion, etc.
• Client Retention Rate: Percentage of clients who return for additional projects. Builds a loyal client base.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, or industry-specific sites. Actively address and learn from feedback.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after the direct costs of projects (labor, materials).
• Net Profit Margin: Percentage of revenue remaining after all expenses (overhead, sales, etc.) are accounted for. Measures overall profitability.
• Cost Overruns: Track the percentage of projects exceeding initial budgets and by how much. Helps manage project profitability and client expectations.
• Days Sales Outstanding (DSO): Average time to collect payments after project completion. Lower DSO improves cash flow.

Operational KPIs

• On-Time Project Completion: Percentage of projects completed according to the agreed schedule. Meeting deadlines is crucial.
• Change Orders: Track the number and value of change orders as a percentage of original project costs. High volume may indicate poor initial planning.
• Material Waste: Percentage of materials wasted due to damage, errors, etc. Minimize waste to control costs.
• Safety Incident Rate: Track the number of workplace injuries or accidents. Prioritize a safe work environment.

Additional Considerations

• Project Type KPIs: Analyze sales, profitability, and customer satisfaction by different types of projects (kitchen remodels, additions, etc.).
• Subcontractor Performance: If you rely on subcontractors, track their on-time performance, quality, and pricing.