KPIs for the industrial supplies industry. The most relevant ones depend on whether you’re a manufacturer, distributor, or specialized supplier of specific industrial products.

Sales and Revenue KPIs

• Total Revenue: Total sales generated during a specific period (daily, weekly, etc.). This is your top-line sales metric.
• Sales Growth: Increase (or decrease) in revenue over time. Are your sales expanding or shrinking?
• Average Order Value (AOV): Average amount spent per customer order. Increasing AOV drives more revenue.
• Customer Lifetime Value (CLV): Projected total revenue a customer generates over their relationship with your business.
• New Customer Acquisition: Number of new customers acquired during a given period. Helps track growth.

Inventory & Supply Chain KPIs

• Inventory Turnover Ratio: How frequently inventory is sold and replenished over a period. High turnover often indicates healthy demand and efficient management.
• Days Inventory Outstanding (DIO): Average number of days inventory is held before being sold. Shorter DIO indicates better cash flow.
• Stockouts: Instances where demand cannot be met due to a lack of product availability. Lost sales and frustrated customers.
• On-Time Delivery (OTD): Percentage of orders shipped and delivered on schedule. Reliability is vital for industrial customers.
• Lead Time: Time taken to procure products from suppliers and make them available to the customer. Shorter lead times are competitive advantages.

Customer-Focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with product quality, pricing, availability, ordering process, customer service, etc.
• Net Promoter Score (NPS): Tracks the likelihood of a customer recommending your products and services. Indicates customer loyalty.
• Repeat Customers: Percentage of customers who make multiple purchases. Builds a loyal customer base and repeat sales.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after direct costs of goods sold are accounted for.
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Days Sales Outstanding (DSO): Average time it takes to collect payment from customers. Lower DSO improves cash flow.
• Cost of Goods Sold (COGS): Direct costs associated with the industrial supplies you sell (materials, manufacturing, freight). Managing COGS is key to profitability.

Product-Focused KPIs

• Sales by Product Category: Track sales for different industrial supply categories (MRO supplies, tools, safety equipment, etc.). Helps you optimize inventory and promotions.
• Product Margins: Analyze profit margins for different product lines.

Additional Considerations

• E-commerce KPIs (if applicable): If you sell online, track website traffic, conversion rates, and shopping cart abandonment.
• Technical Support: If you offer technical support or product expertise, track the number of support cases and resolution times.