Sales and Revenue KPIs

• Total Revenue: Total sales generated during a specific period (daily, weekly, etc.). This is your top-line sales metric.
• Sales Growth: Increase in revenue over time. Are your sales expanding or contracting?
• Average Order Value (AOV): Average amount spent per customer order. Increasing AOV drives more revenue.
• Units per Transaction (UPT): Average number of items purchased per transaction. Similar to AOV, boosting it enhances revenue.
• Sell-Through Rate: Percentage of inventory sold within a given timeframe. Helps identify fast-moving vs. slow-moving items.

Customer-Focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with product quality, selection, pricing, customer service, etc.
• Net Promoter Score (NPS): Tracks the likelihood of a customer recommending your store or products to others. Indicates customer loyalty.
• Repeat Customers: Percentage of customers who make multiple purchases. Builds a loyal customer base and repeat sales.
• Customer Lifetime Value (CLV): Projected total revenue a customer generates over their relationship with your business.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, or industry-specific sites. Gauge and address customer feedback.

Product & Inventory KPIs

• Sales by Product Category: Track sales for different pet supplies categories (food, toys, grooming, etc.). Helps you optimize inventory and promotions.
• Inventory Turnover Ratio: How frequently inventory is sold and replenished over a period. High turnover often indicates healthy demand and efficient management.
• Days Inventory Outstanding (DIO): Average number of days inventory is held before being sold. Shorter DIO indicates better cash flow.
• Gross Profit Margin by Product: Analyze profit margins for different product lines, which helps with pricing decisions and inventory management.

Marketing & Sales KPIs

• Website Traffic (if applicable): Number of visitors to your online store. Indicates the reach of your online presence.
• Conversion Rate (if applicable): Percentage of website visitors who convert into paying customers. Higher conversion means better sales performance.
• Customer Acquisition Cost (CAC): Cost of acquiring a new customer. Helps manage marketing spend and profitability.
• Social Media Engagement: Track likes, shares, comments for your brand or products on social media.

Additional Considerations

• New Product Introduction Success: Track sales performance and profitability of new products you introduce.
• Seasonality KPIs: Analyze how sales fluctuate throughout the year due to holidays, weather, or pet-related events. Plan accordingly!