Sales and Revenue KPIs

• Total Revenue: Total sales generated during a certain period (daily, weekly, etc.). This is your key sales metric.
• Sales Growth: Increase in revenue over time. Are your sales expanding or shrinking?
• Average Transaction Value (ATV): Average amount spent per customer transaction. Increasing ATV drives more revenue.
• Units per Transaction (UPT): Average number of jewelry items purchased per transaction. Similar to ATV, boosting it enhances revenue.
• Sell-Through Rate: Percentage of your inventory sold within a given timeframe. Helps you identify fast-moving vs. slow-moving items.

Customer-focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with jewelry quality, design, purchase experience, customer service, etc.
• Net Promoter Score (NPS): Tracks the likelihood of a customer recommending your store or jewelry to others. Indicates customer loyalty.
• Repeat Customers: Percentage of customers who make multiple purchases. Builds a loyal customer base and repeat sales.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, or industry-specific sites. Gauge and address common customer feedback.

Product & Inventory KPIs

• Sales by Jewelry Category: Track sales for different jewelry types (rings, necklaces, earrings, etc.). Helps refine product offerings.
• Sales by Gemstone/Material: Analyze sales performance based on materials (gold, diamonds, silver, etc.) to understand customer preferences.
• Inventory Turnover Ratio: How frequently inventory is sold and replenished over a period. A higher turnover often indicates healthy demand and efficient management.
• Days Inventory Outstanding (DIO): Average number of days inventory is held before being sold. Shorter DIO indicates better cash flow.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after the direct cost of your jewelry pieces is accounted for.
• Net Profit Margin: Percentage of revenue remaining after all expenses (overhead, marketing, etc.) are accounted for. A healthy net margin is key to overall profitability.
• Markup Percentage: The percentage markup you add to your item’s cost to determine the selling price. Crucial to calculate profitable pricing.

Additional Considerations

• Website Traffic (if applicable): Number of visitors to your online store. Indicates the reach of your online presence.
• Conversion Rate (if applicable): Percentage of website visitors who convert into paying customers. Higher conversion means better sales performance.
• Repair & Custom Design Revenue: If you offer these services, track their contribution to total revenue and profitability.