Membership & Client KPIs

• Member Acquisition Rate: The rate at which you acquire new gym members or clients. Tracks growth.
• Member Retention Rate: Percentage of members who renew their memberships over a given period. High retention means satisfied customers.
• Churn Rate: The percentage of members who cancel their memberships. Focus on keeping churn low.
• Customer Lifetime Value (CLV): The projected revenue a member will generate over their time with your gym or a client over their relationship with your services.
• Net Promoter Score (NPS): Measures the likelihood of your clients recommending your facility or services.

Engagement KPIs

• Average Visits per Member: How often members attend the gym or utilize your services. Higher frequency is a good sign.
• Class Attendance: Track attendance for your group fitness classes to assess popularity and instructor effectiveness.
• Personal Training Session Bookings: Track the number of personal training sessions booked. This revenue stream can be significant.
• App Usage (if applicable): Measure active users and engagement with your fitness app or health tracking software.

Financial KPIs

• Revenue per Member: Average revenue generated per member over a defined period.
• Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall financial health.
• Customer Acquisition Cost (CAC): Cost to acquire a new member or client. Manage this relative to CLV.
• Revenue Growth: Measures the increase in revenue over time. Are you expanding or contracting your business?

Operational KPIs

• Peak Hour Utilization: Percentage of your capacity used during your busiest times. Helps adjust staffing and manage space usage.
• Staff Retention: Track how long your employees stay with you. Low turnover reduces training costs and promotes knowledgeable staff.
• Equipment Maintenance Costs: Manage expenses for repairs and upkeep of your fitness equipment.
• Client Goal Achievement: If possible, track whether clients are achieving their fitness or health goals (weight loss, improved fitness levels, etc.). This shows the true value of your services.

Additional Considerations

• Social Media Engagement: Track likes, shares, comments, and followers for a sense of your online reach.
• Wearable Tech Integration: If relevant, track how members or clients use wearables with your services, providing additional data points.