Production & Sales KPIs

• Production Throughput: The volume of printed materials produced per unit of time (hour, day, etc.). Tracks your output capacity.
• Turnaround Time: Average time from receiving a print order to final delivery. Faster turnaround times improve client satisfaction.
• Sales Conversion Rate: Percentage of printing inquiries or quotes that turn into paying jobs. Shows effectiveness of your sales process.
• Average Job Size: Average revenue generated per printing job. Larger job sizes often lead to higher revenue.
• Sales Growth: Increase in revenue over time. Are you expanding your sales?

Customer-Focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure customer satisfaction with print quality, pricing, turnaround time, communication, etc.
• Net Promoter Score (NPS): Measures the likelihood of clients recommending your printing services to others.
• Repeat Business: Percentage of business coming from existing customers. Builds a loyal client base.
• Client Retention Rate: The percentage of clients you keep over a given period. High retention means satisfied clients.

Operational KPIs

• Waste Percentage: The percentage of materials wasted due to errors, spoilage, or overruns. Reducing waste protects your profits.
• Press Uptime: Percentage of time your printing presses are operational. Higher uptime means greater productivity.
• Makeready Time: The time spent setting up a printing press for a new job. Shorter makeready time improves efficiency.
• Changeovers: Number of press changeovers per shift or day. Too many changeovers can disrupt output and efficiency.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after your direct costs of printing (ink, paper, labor) are accounted for.
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Cost per Impression: Cost to produce one single printed piece. Helps manage pricing and profitability.
• Inventory Turnover: How quickly you sell and replace your printing supplies. High turnover generally indicates good inventory management.

Additional Considerations

• Job Type KPIs: Analyze sales, profitability, and production metrics by job type (brochures, packaging, signage, etc.).
• Print Technology KPIs: If you offer different printing methods, track performance metrics relevant to each type (digital, offset, etc.).