Sales and Revenue KPIs

• Sales Revenue: Total revenue generated during a specific period. The most basic measure of sales performance.
• Sales Growth: Increase in sales revenue over time, showing if you’re growing or shrinking.
• Average Order Value (AOV): Average amount spent per customer order. Increasing AOV boosts revenue.
• Units per Transaction (UPT): Average number of items purchased per transaction. Similar to AOV, boosting it drives more revenue.
• Sell-Through Rate: Percentage of inventory sold within a given timeframe. Helps identify fast-moving vs. slow-moving products.

Marketing & Social Media KPIs

• Website Traffic: Number of visitors to your online store or informational website. Indicates your online reach.
• Social Media Engagement: Track likes, shares, comments, and followers on platforms relevant to your target audience.
• Conversion Rate: Percentage of website visitors or social media followers who become paying customers. Measures the effectiveness of your online presence.
• Customer Acquisition Cost (CAC): Cost to acquire a new customer through marketing and sales efforts. Monitor this to manage marketing spend.
• Influencer Marketing ROI: If you work with influencers, track the sales impact of their campaigns.

Customer-focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with product quality, shopping experience, customer service, etc.

• Net Promoter Score (NPS): Measures the likelihood of a customer recommending your brand or products. High NPS indicates customer loyalty.

• Repeat Purchase Rate: Percentage of customers who make multiple purchases. Builds a loyal customer base.

• Online Reviews: Monitor reviews on Google, specific beauty sites, and your own website. Address common complaints or feedback.

Product Development KPIs

• New Product Success Rate: Percentage of new products meeting or exceeding sales goals.
• Time to Market: Measures the time taken to bring a new product from concept to launch. Faster is often better for competitive advantage.
• Product Return Rate: Percentage of products returned due to dissatisfaction or defects. Lower return rates are ideal.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after accounting for the cost of goods sold (COGS).
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Inventory Turnover Ratio: How frequently inventory is sold and replenished over a period. High turnover often indicates healthy demand and efficient stock management.

Additional Considerations

• Product- or Category-Specific KPIs: Analyze sales, profitability, and customer feedback by specific product lines or categories.
• Trend Analysis: Track the impact of beauty trends on your sales and product development. Helps you adapt and remain relevant.