The most relevant KPIs will vary depending on your specialization (residential, commercial, design services, energy-efficient retrofits, etc.).

Project & Service KPIs

• Project Completion Rate: Percentage of lighting projects completed on time and on budget. Meeting deadlines and budgets is key.
• Customer Satisfaction Surveys (CSAT): Measure satisfaction with design, installation quality, product performance, communication, and overall experience.
• Net Promoter Score (NPS): Tracks the likelihood of a client recommending your services. Strong NPS reflects customer loyalty.
• Repeat Business: Percentage of business coming from existing clients. Builds a loyal client base.
• Service Call Response Time: Average time it takes to respond to a client request for service or repair. Faster response enhances customer satisfaction.

Sales & Revenue KPIs

• Revenue Growth: Are your sales expanding or contracting over time? Track the health of your business.
• Average Project Value: Average revenue generated per lighting project. Helps understand the scope of your work.
• Sales Conversion Rate: Percentage of proposals or estimates that turn into paying projects. Tracks sales process effectiveness.
• Sales Pipeline Value: Total estimated value of potential projects currently in your pipeline. Helps project future workload and revenue potential.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after direct costs of service (labor, materials) are accounted for.
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Overhead Costs: Track indirect operating expenses, as these impact your overall profitability.
• Cost per Luminaire: If you sell lighting fixtures, analyze average costs per fixture, ensuring your pricing aligns with profitability targets.

Energy Efficiency KPIs

• Energy Savings: Quantify the energy reduction (kWh) achieved for clients through lighting upgrades or retrofits.
• ROI on Energy Projects: Calculate the return on investment for clients who undertake energy-efficient lighting projects. Strong ROI helps drive sales.
• Lighting Control Systems: If you offer smart lighting control, track installations and energy savings achieved using those systems.

Operational KPIs

• Warranty Claims: Track the frequency and cost of fixing work under warranty, which can signal product or installation quality issues.
• Technician Utilization Rate: Percentage of working time technicians spend on billable projects vs. travel, administration, etc. Higher utilization boosts revenue potential.
• Inventory Turnover: How frequently you sell and replace your inventory of fixtures or replacement parts. Good turnover improves cash flow