Prioritize the ones most relevant to your specific business model (retailer, manufacturer, contractor/installer).

Sales & Revenue KPIs

• Total Revenue: Total sales generated in a specific period (daily, weekly, etc.). This is your key sales metric.
• Sales Growth: Increase in revenue over time. Are your sales expanding or contracting?
• Average Transaction Value (ATV): Average amount spent per customer transaction. Increasing ATV drives more revenue.
• Sales per Square Foot (for retailers): Revenue generated per square foot of your retail space. Helps assess sales floor efficiency.
• Close Rate: Percentage of leads or quotes that turn into paying customers. Tracks sales process effectiveness.

Customer-Focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with product quality, selection, pricing, installation, customer service, etc.
• Net Promoter Score (NPS): Tracks the likelihood of a customer recommending your store or services. Indicates customer loyalty.
• Repeat Customers: Percentage of customers who make multiple purchases. Builds a loyal customer base and repeat sales.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, or industry-specific sites. Gauge and address customer feedback.

Product & Inventory KPIs

• Sales by Product Category: Track sales for different flooring types (carpet, hardwood, vinyl, tile, etc.). Helps you optimize inventory and promotions.
• Inventory Turnover Ratio: How frequently inventory is sold and replenished over a period. High turnover often indicates healthy demand and efficient management.
• Days Inventory Outstanding (DIO): Average number of days inventory is held before being sold. Shorter DIO indicates better cash flow.
• Gross Profit Margin by Product: Analyze profit margins for different product lines.

Installation KPIs (if applicable)

• Installation Lead Time: Average time from when a customer signs a contract to when the flooring is installed. Impacts customer experience.
• On-Time Installation Completion: Percentage of installation projects completed on schedule. Meeting deadlines is vital.
• Installation Errors/Rework: Track the number of installation jobs requiring fixes or rework. Impacts costs and customer satisfaction.
• Warranty Claims: Track the frequency and cost of fixing work under warranty, which can signal quality control issues.

Additional Considerations

• Website Traffic (if applicable): Number of visitors to your online store. Indicates the reach of your online presence.
• Lead Sources: Track where leads or inquiries come from (website, referrals, etc.) to focus marketing efforts.