Financial KPIs

• Revenue: Total revenue generated from greens fees, memberships, pro shop sales, food and beverage, etc.
• Revenue per Available Round (RevPAR): Total revenue divided by the number of rounds of golf played. Helps track revenue optimization.
• Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Operating Expenses as a percentage of Revenue: Helps control costs and maximize profitability.

Customer-focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with course conditions, pace of play, service, amenities, etc.
• Net Promoter Score (NPS): Tracks the likelihood of golfers recommending your course to others. Loyal customers are key.
• Repeat Players: Percentage of rounds played by returning golfers. Builds a loyal customer base.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, or golf-specific sites. Gauge and address common customer feedback.

Rounds of Golf & Utilization KPIs

• Rounds Played: Total number of rounds of golf played in a given period. Primary indicator of course utilization.
• Capacity Utilization: Percentage of available tee times that are filled. Helps identify opportunities and manage availability.
• Peak vs. Off-Peak Utilization: Track rounds played during high-demand vs. slower periods. Helps optimize pricing and staffing.
• Pace of Play: Average time to complete a round of golf. Shorter times are often preferred by golfers.

Membership KPIs (if applicable)

• Membership Growth: Increase (or decrease) in number of members within a given period.
• Membership Retention Rate: Percentage of members who renew their memberships annually. Loyal members provide stable revenue.
• Membership Churn Rate: Percentage of members who do not renew their memberships. Minimize churn rate for greater stability.

Operational KPIs

• Course Maintenance Costs: Track expenses for groundskeeping, equipment upkeep, etc. Manage costs carefully.
• Food & Beverage Profitability: Analyze costs and profit margins for your clubhouse or food service operations.
• Pro Shop Sales: Track retail sales performance and inventory management for your pro shop.
• Staff-to-Golfer Ratio: Helps manage staffing levels appropriately relative to course utilization.

Additional Considerations:

• Weather Impact: Track how rounds played fluctuate based on weather conditions as this is a key external factor.
• Event Revenue: If you host tournaments or outings, track their revenue contribution.
• Golfer Demographics: Understanding the age, income, and skill levels of your golfers helps tailor offerings.