Sales & Revenue KPIs

• Total Revenue: Overall sales generated during a certain period (daily, weekly, etc.). This is your top-line metric.
• Sales Growth: Increase (or decrease) in revenue over time.
• Average Order Value (AOV): Average amount spent per customer order. Increasing this drives revenue.
• Sales by Product Category: Track sales for bouquets, arrangements, plants, gift items, etc. This helps adjust inventory and promotions.
• Foot Traffic (for physical locations): Number of customers entering the store. Shows your potential customer reach.

Customer-Focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with flower quality, arrangement design, service, etc.
• Net Promoter Score (NPS): Measures the likelihood of a customer recommending your florist shop. High NPS reflects loyalty.
• Repeat Business: Percentage of customers who return for subsequent purchases. Build a loyal customer base.
• Online Reviews: Monitor and address customer feedback on platforms like Google, Yelp, or industry-specific sites.

Operational KPIs

• Cost of Goods Sold (COGS): The direct cost of flowers, vases, and other materials used in creating arrangements.
• Shrinkage/Waste: Track the percentage of flowers and supplies lost due to spoilage, damage, etc. Minimize waste to optimize profits.
• Order Fulfillment Time: Average time from when an order is placed to when it’s ready for pickup or delivery.
• Delivery Accuracy: Percentage of orders delivered to the correct location and on-time. Customer experience is vital.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after your COGS are accounted for.
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.

Additional Considerations

• Seasonality KPIs Track how sales fluctuate throughout the year due to holidays (Valentine’s Day, Mother’s Day, etc.) and events (weddings). Plan accordingly!
• Social Media Engagement: Track likes, shares, comments, and followers on social media platforms. Especially important if you promote visually appealing floral work.