Sales and Revenue KPIs

• Total Revenue: Total sales within a specific period (daily, weekly, etc.). This is your top-level sales metric.
• Sales Growth: Increase (or decrease) in revenue over time. Are your sales expanding or contracting?
• Average Transaction Value (ATV): Average amount a customer spends per transaction. Higher ATV drives more revenue.
• Items per Transaction: Average number of items bought by each customer. Similar to ATV, boosting items per customer grows revenue.
• Revenue per Labor Hour: Revenue generated per hour of labor worked. Helps in managing labor efficiency.

Customer-Focused KPIs

• Customer Satisfaction Surveys (CSAT): Track satisfaction with drinks, food, ambiance, service, etc.
• Net Promoter Score (NPS): Measures the likelihood of a customer recommending your coffee shop.
• Repeat Customers: Percentage of customers who return. Builds loyalty and repeat business.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, or industry-specific sites. Gauge and respond to customer sentiment.
• Peak Hour Foot Traffic: Number of customers during your busiest time periods. Helps manage staffing needs.

Operations & Cost Management KPIs

• Cost of Goods Sold (COGS): Direct costs of your coffee beans, food ingredients, packaging, etc. Managing COGS is vital for profitability.
• Labor Cost Percentage: Percentage of revenue spent on staff wages. This is often your largest expense.
• Food Waste: Track amount of food wasted due to spoilage, overproduction, etc. Minimize waste to protect profits.
• Cups of Coffee per Pound: How many cups of coffee you yield from a pound of beans. Helps manage coffee costs.
• Speed of Service: Average time from when a customer orders to when their order is ready.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after accounting for COGS.
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.
• Break-even Point: The level of sales you need to achieve to cover all costs without making a profit or loss.

Additional Considerations

• Product-Specific KPIs: Analyze sales, profit margins, and waste levels for specific drinks or food items to help with menu optimization.
• Loyalty Programs: If you offer a loyalty program, track participation, reward redemption, and impact on sales.
• Seasonality: Track sales fluctuations due to holidays, weather, and local events. This is key for planning.