Project & Sales KPIs

• Lead Conversion Rate: Percentage of leads that convert into actual paying projects. Tracks the effectiveness of your sales process.
• Sales Growth: Increase in revenue over time. Are your sales expanding?
• Average Project Value: Average revenue per completed project. Helps understand the scope of work you typically undertake.
• Number of Estimates vs. Jobs Booked: Analyze your success in turning estimates into closed deals.
• Referral Rate: Percentage of business coming from referrals by prior clients. A strong referral rate indicates positive experiences.

Customer Satisfaction KPIs

• Net Promoter Score (NPS): Measures the likelihood of clients recommending your services. High NPS indicates loyalty.
• Customer Satisfaction Surveys (CSAT): Track satisfaction with specific aspects like workmanship, communication, project completion, etc.
• Client Retention Rate: Percentage of clients who return for additional projects. Builds a loyal client base.
• Online Reviews: Monitor reviews on platforms like Google, Yelp, or industry-specific sites. Actively address and learn from feedback.

Financial KPIs

• Gross Profit Margin: Percentage of revenue remaining after the direct costs of projects (labor, materials).
• Net Profit Margin: Percentage of revenue remaining after all expenses (overhead, sales, etc.) are accounted for. Measures overall profitability.
• Cost Overruns: Track the percentage of projects exceeding initial budgets and by how much. Helps manage project profitability and client expectations.
• Days Sales Outstanding (DSO): Average time to collect payments after project completion. Lower DSO improves cash flow.

Operational KPIs

• On-Time Project Completion: Percentage of projects completed according to the agreed schedule. Meeting deadlines is crucial.
• Change Orders: Track the number and value of change orders as a percentage of original project costs. High volume may indicate poor initial planning.
• Material Waste: Percentage of materials wasted due to damage, errors, etc. Minimize waste to control costs.
• Safety Incident Rate: Track the number of workplace injuries or accidents. Prioritize a safe work environment.

Additional Considerations

• Project Type KPIs: Analyze sales, profitability, and customer satisfaction by different types of projects (kitchen remodels, additions, etc.).
• Subcontractor Performance: If you rely on subcontractors, track their on-time performance, quality, and pricing.