Sales and Revenue KPIs

• Total Revenue: Total income generated within a specific period (daily, weekly, etc.).
• Cars Washed: Total number of vehicles washed in a defined period. Tracks overall volume.
• Average Revenue per Car: Average revenue generated per vehicle washed. A higher average is ideal.
• Sales Mix: Percentage of revenue from different wash packages (basic wash, premium, add-on services).
• Membership/Subscription Sales: If you have a subscription model, track the number of memberships and recurring revenue.

Customer-Focused KPIs

• Customer Satisfaction Surveys (CSAT): Measure satisfaction with wash quality, speed, value, and staff interaction.
• Net Promoter Score (NPS): Tracks the likelihood of a customer recommending your car wash.
• Repeat Customers: Percentage of customers who return for subsequent washes. Building loyalty is crucial.
• Online Reviews: Monitor customer feedback on platforms like Google and Yelp. Address any common complaints.

Operational KPIs

• Wash Time Per Car: Average time spent washing each vehicle. Lower times mean improved efficiency.
• Cars Washed Per Hour: Measures throughput. Higher volume improves potential revenue.
• Peak Hour Utilization: Percentage of your wash bays (or self-serve stations) in use during peak hours. Helps in capacity and demand management.
• Cost per Car Wash: Average cost of water, chemicals, electricity, and labor per vehicle washed.
• Equipment Uptime: Percentage of uptime for your wash equipment. Maximizes your ability to service customers.

Profitability KPIs

• Gross Profit Margin: Percentage of revenue remaining after accounting for the direct costs of washes (chemicals, water, etc.).
• Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. This is the overarching measure of profitability.

Additional Considerations

• Add-on Service Take Rate: Percentage of customers opting for additional services (waxing, interior cleaning, etc.).
• Weather Impact: Track how sales fluctuate based on weather conditions as this is a key external driver.
• Marketing ROI: Track the return on investment from different marketing initiatives. Helps make informed spending decisions.