Sales and Growth KPIs

Sales Revenue: Total revenue generated in a given period (daily, weekly, monthly). Tracks overall performance.

Sales Growth: Increase in revenue over time. Are your sales expanding?

Average Transaction Value (ATV): Average amount spent per customer transaction. Increasing ATV boosts revenue.

Foot Traffic (for retail bakeries): Number of customers entering the bakery. Indicates potential customer base.

New Customer Acquisition: Number of new customers acquired in a given period. Helps track growth.

Production & Inventory KPIs

Production Output: Total quantity of baked goods produced in a given period.

Sell-Through Rate: Percentage of baked goods sold before they expire or become stale. Helps identify fast-selling and slow-moving items.

Waste/Shrinkage: Amount of baked goods wasted due to spoilage, burning, or other factors. Minimizing waste impacts profitability.

Inventory Turnover: How often inventory is sold and replenished over a period. High turnover suggests efficient inventory management.

Customer Experience KPIs

Customer Satisfaction Surveys (CSAT): Track customer satisfaction with various aspects of their experience, from product quality to service.

Net Promoter Score (NPS): Measures the likelihood of customers recommending your bakery. A crucial metric for loyalty.

Online Reviews: Monitor reviews on platforms like Google, Yelp, etc. Understand customer sentiment and address any concerns.

Financial KPIs

Gross Profit Margin: Percentage of revenue remaining after accounting for the direct costs of baked goods (ingredients, labor).

Net Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall profitability.

Food Cost Percentage: Percentage of revenue spent on ingredients. Managing this directly affects your margins.

Labor Cost Percentage: Percentage of revenue spent on labor. Helps manage your bakery’s largest expense.

Operational KPIs

Order Accuracy: Percentage of orders filled correctly with no errors or substitutions. High accuracy increases customer satisfaction.

Speed of Service: Average time from when an order is placed to when it’s ready for the customer. Efficient service is essential.

Product Shelf Life: Track how long baked goods maintain freshness. This can be improved through recipes or production techniques.

Additional Considerations

Category-Specific KPIs: Analyze sales and waste by product type (breads, pastries, cakes, etc.) to identify bestsellers and underperformers.

Seasonal KPIs: Track sales fluctuations during holidays or special events.