Financial KPIs

Overhead Rate: Your firm’s indirect expenses divided by total direct labor costs. Lower overhead rates suggest better financial health.

Net Multiplier: Net operating revenue divided by total direct labor expenses. Measures your firm’s overall profitability and pricing efficiency. Aim for a higher multiplier.

Profit Margin: Percentage of revenue remaining after all expenses are accounted for. Measures overall financial performance.

Aged Accounts Receivable: Measure outstanding client payments beyond agreed-upon due dates. Lower amounts reflect better cash flow.

Project Delivery KPIs

Change Orders: Number and percentage value of change orders as a proportion of total project costs. A high rate might indicate poor initial planning or communication.

On-Time Project Completion: Percentage of projects completed within the original schedule. Meeting deadlines is crucial for client satisfaction.

On-Budget Project Completion: Percentage of projects staying within the initial budget. Helps manage costs and profitability.

Project Profitability: Profit margin earned on individual projects. Identify the most profitable project types.

Client-Focused KPIs

Client Satisfaction (CSAT): Surveys to gauge client satisfaction with the design process, communication, and final outcome.

Net Promoter Score (NPS): Tracks the likelihood of clients recommending your firm. High NPS indicates a strong reputation.

Repeat Clients: Percentage of business coming from existing clients. Shows strong client relationships

Client Referral Rate: Percentage of new clients coming through referrals. A strong referral rate indicates positive word-of-mouth.

Design Excellence KPIs

Awards and Accolades: Track the number and prestige of design awards received. Demonstrates recognition within the industry.

Publications: Track your projects featured in prominent architecture and design publications. Builds reputation and brand awareness.

Design Competition Success: Track your design competition win rate and placements. Demonstrates your ability to innovate.

Growth and Sales KPIs

New Leads Generated: The number of potential project leads in a given period.

Lead Conversion Rate: Percentage of leads that convert into actual projects. Measures effectiveness of your sales process.

Sales Pipeline Value: Total estimated value of potential projects in the pipeline. Helps forecast future workload.

Operational KPIs

Utilization Rate: Percentage of working hours billed vs. total available work hours. Higher utilization indicates efficiency.

Employee Satisfaction: Track employee morale and engagement. Content employees lead to better service and client experiences.